Five content marketing trends that increase traffic to your website
2022 has ended, despite how difficult the year has been. There have been significant changes in how people and businesses operate. The prevalence of remote employment has increased over time. Additionally, companies with little to no internet presence opened online shops and increased their digital marketing efforts.
As we enter a new year, we must prepare for trends that will influence our content marketing tactics.
Content marketing is one of the most crucial elements in any digital marketer's toolbox. 70 percent of marketers actively invest in content marketing, according to HubSpot. And it pays off; content marketing generates 62 percent fewer leads at a cost that is more than three times cheaper than outbound marketing. d results to anticipate.
What do statistics say?
According to Digital Silk, advertising will keep getting more expensive and sophisticated. Additionally, customers favor content over advertising. In fact, as opposed to a conventional commercial, 70% of individuals would rather read an article or blog post to learn more about a brand or to gain knowledge.
Here are a few essential content marketing trends to watch in 2023.
You may better construct your content marketing strategy and give your company direction and outcomes by being aware of the following trends.
Video content is the bomb today!
There are several options for the kinds of films you may use in your marketing, from instructional how-to videos to brand videos presenting your business's high-level vision. Demo videos explain how your product or service functions. Finding out what kinds of material your audience is interested in and engaged with should be your first step when creating video content.
Podcasts
Due to their effectiveness in reaching a larger audience, podcasts will continue to gain popularity in 2023. Podcasts are undoubtedly a part of our future because streaming goliaths like Spotify and Youtube have embraced and promoted the practice. As a more personal approach to telling tales and engaging with an audience, brands will also seek to work with influencers with successful podcasts.
Automation and AI
We are becoming more dependent on automation and artificial intelligence and this trend is expected to continue. Companies of various sizes and sectors are adopting AI marketing solutions, from editing programs like Grammarly to chatbots like ChatFuel. With AMP builders and autocomplete options in products like Google Docs, automation is rising, and this tendency will only continue to spread. By automating decisions, this kind of smart technology frees up critical time for strategic planning, team-building activities, and creative growth-hacking sessions.
Live streaming
Live streaming has changed how businesses may communicate with their customers. Viewers spend roughly 27% more time watching live material than on-demand content, according to Conviva data. Additionally, 85% of consumers, according to Wyzowl, said they want to see more video content from brands. With your own live stream, you can profit from these customer habits right now. You can use a variety of subjects as material for live streams.
Email marketing
Any digital marketing funnel must include email marketing. 60% of marketers think email marketing has a profitable return on investment. Although email marketing may be used at any step of the marketing funnel, it works best for customer acquisition and retention in the middle and bottom of the funnel.
Maintain an up-to-date email list of your new visitors and current clients. By directing your audience to your website, encouraging them to make a purchase, or downloading an eBook, you can move them one step closer to the conversion point.
The year 2023 will be about improving the internet, technology, artificial intelligence, automation, cybersecurity, and global connection based on how quickly the digital landscape is growing. The desire to give your clients something of value increases as the globe gets more interconnected and competition intensifies.
Content marketing is here to stay, which is the key lesson to learn from. Start experimenting with various trends within the context of your content marketing plan.